Creative Direction Template for Designers — Brand Strategy & Moodboards

Moodboards with meaning. Strategy without the headache.

If you’ve ever sent a moodboard and crossed your fingers hoping the client “gets it”… this is for you.
This isn’t just a template — it’s a full-on presentation deck that helps you lead your client through their brand story, strategy, and visual direction without rambling through a Zoom call or blank-staring at a Google Doc.

✅ What’s Inside:

• Creative direction slides that actually make sense
• A whole page for your client’s brand story (their “why,” vision, and messaging, pre-written — just fill in the blanks)
• Real copy, done for you — no more rewriting the same paragraph 10 times
• Moodboard layouts ready to plug in your inspo
• A feedback guide that teaches clients how to give helpful, non-chaotic feedback 🧘‍♀️

🎯 Perfect for:

• Brand designers who want to present strategy with ✨clarity & confidence✨
• Freelancers sick of vague client direction and endless revision loops
• Anyone who wants to look 10x more pro without 10x more effort

📂 Comes in Adobe InDesign & Illustrator formats
🎨 Fully customizable — fonts, colors, layouts are yours to play with

15 Pages Document

What is included?

1. Cover

2. Brand Story (Brand's Vision, Why, How & What) & Brand Messaging
3. Moodboard 01 Template
4. Moodboard 01 Explanation (Color, Logo Font, Typography, Brand Assets & Photography) Everything's written out for you—just fill in your design choices where the blanks are.
5. Moodboard 02 Template
6. Moodboard 02 Explanation (Color, Logo Font, Typography, Brand Assets & Photography) Everything's written out for you—just fill in your design choices where the blanks are.
7. How to Provide Insightful Feedback
8. Back Cover
   

⚠️ Heads up before you buy:

Because this is a digital product with instant access, all sales are final and we’re not able to offer refunds.

We recommend double-checking the product details and making sure it fits your needs before purchasing. Got questions? Slide into our inbox — we’re happy to help clarify anything before you hit download.

Thanks for supporting a tiny (but mighty) creative biz 🖤